⚙️ How This Calculator Works

The Customer Acquisition Cost (CAC) is a key performance metric that tells you how much you’re spending to acquire each new customer. It’s calculated using the formula:

CAC = Total Marketing & Sales Costs ÷ Number of New Customers Acquired

This calculator lets you input your:

• 💰 Total Marketing Spend

• 💼 Total Sales Spend

• 👥 Number of Customers Acquired

It automatically computes your CAC so you can assess efficiency and profitability.

💡 Why CAC Matters

Tracking your CAC allows you to:

• Know if your marketing is cost-effective

• Set smarter budgets based on real data

• Compare acquisition costs across channels

• Optimize your pricing and ROI

A high CAC can drain cash flow and limit scalability. A low CAC means you’re acquiring customers efficiently and can invest confidently in growth.

👥 Who This Is For

This tool is designed for:

• 📈 SaaS founders and tech startups

• 📊 Digital marketers and agencies

• 💼 Small business owners

• 💡 Entrepreneurs validating new business models

• 🧠 Growth teams focused on profitability metrics

⚠️ Disclaimer

This tool is for educational purposes and provides an estimate based on your inputs. Actual CAC may vary due to hidden or variable costs. Always combine this data with financial reporting and real customer behavior metrics.