🔍 What Is ROAS?

Return on Ad Spend (ROAS) is one of the most important metrics in digital marketing. It tells you how much revenue you’re generating for every dollar spent on advertising.

💡 ROAS Formula:

ROAS = Revenue / Ad Spend

For example, if you spend $1,000 on ads and generate $4,000 in revenue, your ROAS is 4.0x.

🎯 Why ROAS Matters

Tracking ROAS gives marketers the data they need to make smart budget decisions and scale profitably.

Benefits of Monitoring ROAS:

• 📈 Helps determine campaign profitability

• 🎨 Reveals top-performing channels and creatives

• 💸 Informs budget reallocation

• 🚀 Enables scaling of profitable campaigns

🧮 How This Calculator Works

This tool gives you an instant snapshot of your advertising efficiency.

Just Enter:

• Your total ad spend (e.g., $2,000)

• The revenue earned from that spend (e.g., $6,000)

You’ll Instantly Get:

• ROAS (Multiplier) – e.g., 3.0x

• ROAS as a Percentage – e.g., 300%

• Break-even insights if you’re below 1.0x

💡 Who Should Use This Calculator?

This ROAS Calculator is ideal for:

• 🛒 E-commerce store owners

• 📈 Marketing managers and ad agencies

• 💼 Freelancers managing client campaigns

• 📊 Startups tracking acquisition cost

• 🎥 YouTube, TikTok, and social media advertisers

⚖️ What Is a Good ROAS?

The definition of a “good” ROAS depends on your industry, margins, and goals.